The role of the call centre -- based in Sheshadripuram in Bangalore -- is vast. The 24-hour centre, which has four people working in shifts, will delve information regarding the agenda of the party and also about its leaders. One could call up the centre and seek information about where Congress leaders are touring, their future programme and election schedule.

Gowda also said that the centre will also help people interested in joining the party. It is being felt that several persons, especially the youth who are interested in joining the party, find it difficult as they are not aware of the procedures."The call centre will simplify this process," he said.

Apart from the concept of a call centre, the Congress in Karnataka has also started an SMS campaign. They would pick numbers at random and inform the public through SMS regarding the programmes of the party.

According to party sources, the Congress was being viewed as an old man's party. There was a shift towards the BJP especially among the youth as they found the party more tech-savvy and youth friendly. Through these programmes, the Congress feels, that it could attract the youth who are becoming more of a net savvy crowd.